How I-Softinc helped Woo Club build

Different Shoppable Video Commerce Platform for Retailers & Brands and Individuals

A Shoppable Video

Commerce Platform

Woo Club is part of Two World Unite Corp., focusing on building a shoppable video platform.
It’s a different platform that brings together an amazingly dynamic & innovative way for influencers, brands, vloggers, retailers, and advertisers, to tag a video of their products scene by scene, to boost interest and sales.

The Problem:

Woo Club approached I-Softinc to build a shoppable video commerce platform to achieve the following goals
Tag videos and earn commission
A platform where brands, retailers, advertisers, and individuals can add YouTube videos, tag products to different frames or scenes, and earn a commission for the products sold via the platform.
SaaS solution
Develop software as a service ( SaaS ) solution, that allows third-party websites to highlight shoppable videos with the help of embedded code.
Linking products to eCommerce stores
Build a platform where products are linked to an eCommerce store, and on every purchase made by customers, publishers are benefited in the form of a commission.

The Challenge

There were many challenges faced with this project
Implementation of complex technical features
The project involved the development of features including multilingual support, multi-currency, and extracting frames from raw videos and integrating them with an eCommerce platform to gain commission when a sale is made. There was no direct method to build a thumbnail of a frame via YouTube API.

Scalable architecture

Since they required multilingual support for multiple countries, they needed to create robust and scalable architecture to allow several thousand users to access the application at once, without affecting performance.
Project timelines
The scope of the project was extensive and had aggressive timelines. Our Agile Methodology ensured we met timelines as well as requirements.

The Solution

Agile Methodology for an Efficient Delivery

Our Business Analysis team collaborated with the Woo Club team, to deliver the best possible outcome. The project was executed using an Agile methodology comprising of a team 12 people. We started with the ideation phase via regular brainstorming sessions with the client and listed the set of features they wanted to develop.
Our team built a unique tool that would hit the YouTube raw video URL and enabled us to get a thumbnail for particular framing, or a screenshot where members can tag the related product from the video.

Tech Stack that is Excellent for the Conditions

The platform was built using the Django framework in Python, working with PostgreSQL database backends. The mobile app was developed using Android. We also built:

Deep linking

To share links on the Android application to direct open video or profiles page.
YouTube Android SDK integration
To play & pause the video tag products & handle YouTube buffering.

API & Graph integration

To add products in a category for the catalogue from their eCommerce website. It also helps to fetch the tagged products on video.

AWS Cloud Support

We used AWS RDS service for setting up a relational database in the cloud, to help save time and cost for the client. We also used two EC2 instances – one for the commercial website and one for the YouTube API, to smoothly run the application program in the computing environment. Additionally, we provided two VM load balancers for the YouTube API and one VM for notification service.
Web Security Service
We used Cloudflare CDN to provide web security, faster page load speeds, reduced bandwidth usage, and reduced CPU usage on the server.

The Result

Launch of a unique Video Platform

By partnering with I-Softinc, Two Worlds Unite Corp. was able to offer a unique shoppable eCommerce experience to their audience thus setting a new paradigm in eCommerce.

Faster Time to Market

Our approach was to develop a Minimum Viable Product with a listing of product features, in order to know how customers react to them. This supported in a faster time to market by keeping the cost down.

Early Growth for Woo Club

The new Woo Club eCommerce experience became an instant hit and acquired 1800+ active users in the first 2 months.