Hazrati is a New York base marketplace that connects a global association of vintage collectors,
independent artists & product makers. The online store organises opportunities for buyers to
purchase inspiring and unique products from the finest craftsmen. Hazrati also sets the stage for
people to find repair, customization and resizing experts to get their valuable luxury jewellery
and watches back to shape.
Hazrati needed to build an online marketplace that connects people to expert ornament makers,
vintage goods, trendy, used or new jewellery. The brand needed to build an online ecommerce
store that is reliable for finding unique jewellery and luxury gifts that cannot be found in
traditional brick and mortar stores or regular online e-commerce shops.
The brand also aspired its online destination to host sellers restoration & customization service
providers for ornaments & luxury watches.
Hazrati needed its eCommerce platform to a super-scalable one as it had to host millions of
jewellery related products and a wide range of watch collection, both trendy and antique.
Hazrati needed both third-party vendors, repair & customization service providers to enroll
themselves into their ecommerce store to turn into into a reliable place for shopping as well as ad
Having vendor accommodation & high scalability as the main advantages, I-Softinc’
development team decided to take advantage of its own readymade software ‘Buy Sell’ built
using PHP, as the software, by default, is adaptively scalable, cloud compatible & customizable.
I-Softinc team set off on a personalization spree that turned the multi-vendor website more
brand & business-specific.
The user activity factor was the first thing to be considered as Hazrati demanded 1000s of
products to be hosted in its online store.
Leveraging on the advanced search filter option of Sell Buy software, I-Softinc developers
turned them appropriate to Hazrati’s requirements by providing filters based on categories,
conditions (new/pre-owned), diamond clarity, colours, genders, ornament example, price, brand
& list of other parameters.
This helped users to go for a more specific search based on their preferences, no matter how
many they are. The loading was programmed on Ajax to keep the loading time at the bare
The business minds behind Hazrati needed a familiar-looking UI & UX that users could find
simple to use. For this, they decided to go for an Etsy theme. I-Softinc’ designers came up with
an exclusive theme which was looked and felt identical to Etsy. This helped Hazrati to give a
neat & familiar interface that would be loved by its users.
Comprising of both sellers and repair service providers as partners, I-Softinc laid focus on
helping users find these players all at one place. Accordingly, the website was given specific
pages consisting of the list of all sellers and craftsmen.
Additionally, seller manual option was bestowed in which sellers could find help on how to list
products, popularize brand, put up a sale, ship products, grow ROI, price products and perform
all marketing activities.
As a part of enhancing the marketing capabilities of Hazrati, I-Softinc developed an affiliate
marketing system through which business owners can encourage people to refer to friends.
Rewards were based on discount points, gift coupons and special seasonal offers which could be
redeemed on future purchases. This enabled the jewellery store to
For the site to be social media-friendly which makes signing up and sharing easy I-Softinc
provided a social sign-in feature through Facebook, Google+ & Twitter. Users were also given a
sharing option on Instagram, Pinterest, Facebook, Google+ & Twitter.
Hazrati was launched a one-of-a-kind online portal which turned out to be a humongous success
as people were able to find rare jewellery, artifacts, antiques and also gets them repaired or
Hazrati lured more extra jewellery designers from New York & all over the world to partner &
profit from a huge client base. The Etsy like theme provided a common interface for users to
search & find products with more ease.
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