6 Mistakes to avoid when marketing your shipping mobile app

Now that you have built your dream mobile commerce application, what is your next step? Have you still made it available in the market? For that, you need to market your application. However, do you know how many applications are available in Google Play Store as of this Sept 2017? There has been a tremendous growth since 2009. Let us look at the Graph below. Where in December 2009 there were only 16000 Applications, in September 2017 they have recorded 3.3 million applications to available for the users across the globe.

When there are so many applications available, some definitely have to be the most popular ones that are downloaded the most by the application users. A research by Statista showed us a clear picture of most popular Applications worldwide in May 2016.

These are the most popular applications that we are also using. Whatsapp has 41.2 million downloads and is popular among all age groups. Is your application falling in one of the above categories? If yes, have you done your research on them, to create a better application experience for your users?

What are the mistakes you are making and that you need avoid? Let us know more about them in detail.

6 Mistakes You Need to Avoid
1. Selling Features & Not Benefits
2. Not Living Up to your Promises on application performance
3. Planning strategies without research
4. No Study on Competitors Applications
5. Test the Application in the Application store Before its Completion
6. Assuming that Users Who Download will Definitely Use it

1. Selling Features & Not Benefits
All application developers have a technical background; hence pointing out the technical features is what you get from them. One of the biggest mistakes application companies make is of highlighting the features of the e-commerce mobile application, instead of talking about the benefits. You need to strategize your marketing plan, in which you talk about the exciting things the application can do and how it is going to benefit its users. Highlighting features might show that you are aiming at the specific group of people. However, since you want more users you need to highlight its benefits. This will allow others to try your application.

2. Not Living Up to your Promises on application performance
When you start the marketing of your new application, you highlight what the application can do for them. The users download the application not because of the features, but because of how it can ease their daily life. They will expect the application to be as you showed in the presentation and ads, if it does not live up to your promises then the applications downfall would start right there. Soon you will soon start receiving negative reviews, which is not good for applications. Here is an example of a Beauty Application- Beautylish. If you do not want your application to have, negative reviews you must make sure you deliver what you say. Promises are meant to be kept and not to be broken.

3. Planning strategies without research
Sometimes it is astonishing that marketing people plan strategies based on what they feel. They forget that they need to capture a market and for that, they need to do their research and collect data accordingly. Do not make decisions about your experiences but make decisions based on the current scenario and market trends. Get your facts corrected to what kind of marketing will work you kind of application, accordingly plan the strategy, don’t jump to decisions or your mCommerce mobile application will start to fall in the wrong direction. Think before you leap.

4. No Study on Competitors Applications
When you develop your application and it is ready to be out on the market, the biggest mistake you may make is launch it without knowing about the competing applications. You need to make sure you have done a proper research and study on your competitor’s applications to see what they offering. Offering same features might not entice your audience. You need to make sure application is solving the same problems like other applications but in a different and easy way. You can choose a different target group to get better results than what your competitor chose.

5. Test the Application in the Application store before its Completion
All developers are excited to test the application in the application store while they are still completing it, which can lead to problems. Applications stores like Apple App store are always looking out for new applications for their users, hence when you launch your application in the app store it is incomplete and Apple will ship the new incomplete application to your users. Now, since your application is not complete and is still in testing mode, your users will be downloading the incomplete application. This will get you only negative reviews. Do not publish the application before the private testing.

6. Assuming that Users who download will definitely Use it
It is wrong to assume that all the users who have downloaded the application are going to use it. They might have downloaded the application, but if their experience is not good then they will stop using the application. You need to keep a track after the user downloads it to track actions and get feedback from time to time. This way you can work on giving better user experience.