2XU

Premium eCommerce Experience Delivered

2XU stands for “Two Times You,” which means the addition of human performance.
It was founded in 2005 by Jamie Hunt, Clyde Davenport & Aidan Clarke. 2XU Pty. Ltd. is an Australian multinational company engaged in the design, development & sale of sportswear.

The Problem

2XU previously had a wide presence in Australia & the stakeholder was watching to scale up their growth by launching themselves in different countries like United States, Canada, Hong Kong, to name a few.
This included the opening of recent stores in these countries as well as launching dedicated eCommerce websites, bearing in mind, the main currency and taxation variance for all these nations.

The Solution

Process and Engagement Model

To scale faster in the minimum possible time and launch multiple websites, 2XU’s eCommerce team hired a team of eCommerce specialists at I-Softinc to work on the 2XU projects. Besides, a Project Manager from I-Softinc, side worked closely with 2XU’s eCommerce and marketing teams. Though 2XU began with two developers initially but increased to six Magento developers during their one-year relationship with us.
Collaboration and Communication
Project collaboration was done using Basecamp and Jira. Each project communication was done using email, phone calls, GoToMeeting & Skype.

Technology Stack

All the multiple eCommerce websites for 2XU were developed using Magento eCommerce platform. A big challenge was managing the different currency & taxation variance for each of these countries & their conversions to get a uniform reporting in a single currency. Besides the Magento default functions, a lot of customization was done to achieve this.
The other challenge was integration with multiple ERP systems such as Apparel 21 and implementing A/B testing and various third-party analytics solutions to understand customer behavior. The team has been most flexible throughout & happily adjusted to the early morning (4 am) shifts sometimes because of multiple time zones.

The Result

Unparalleled User Experience For All Customers Globally
The new 2XU platform offers all the essentials of a seamless online shopping experience. These included enhanced product Searching & Navigation abilities & Superior product filters, fast free shipping on each order, package tracking, 30-day hassle-free returns (either online or in-store) and friendly live chat for immediate answers during business hours in India, Australia, USA, Canada, New Zealand, UK, and the European Union.

Enhanced Retail Experience

By launching multiple webs in various countries in compliance with the taxation and currency variations, 2XU has been able to offer a more personalized retail experience.

Single Platform With A Uniform View

The latest 2XU platform integrates offline data about product orders & sales with the online data gathered from Magento websites of a particular location to multiple locations. It also provides a single view of the Administrators.

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