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How to Build Brand & Retain Clients in Gems & Jewellery with Mobile Application

How to Build Brand & Retain Clients in Gems & Jewellery with Mobile Application

Date : Feb 18, 2020
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How to Build Brand & Retain Clients in Gems & Jewellery with Mobile Application

Are you in the Gems and Jewelry industry? A mobile app can work as your gems and jewellery store that can retain customers and establish your brand.
Gems and jewellery, a huge industry, deal with high-value commodity. Hence, the industry needs continual consumer attention. Especially, if you have high net-worth customers, it becomes necessary to be in touch with them. A website or eCommerce & mobile application can keep your customers constantly in touch. You may also have an eCommerce web for better engagement. You need a Gems & Jewelry mobile application or eCommerce website to retain your customers & establish your brand.

Attracting and Retaining Customers in Gems & Jewelry through Mobile Application

Both websites and mobile apps have come as blessings to traders and businessmen. These have benefitted Gems and Jewelry industry immensely. You can showcase your gems and jewellery products easily to worldwide clients through a website or a mobile app. Customers are prone to see gemstones, diamonds, and jewellery. Easiely, they can see it visiting your web or mobile application. Smooth navigation in a user-friendly website/mobile app can attract latest visitors which in turn convert them into buyers.
For this, you require to showcase your products in a user-friendly way. It is always better to keep the quality of images best. Don’t forget, it is the picture that creates the first impression of your gems and jewellery products. Also, you need to write a clear description of the jewellery, and if you wish, the price. You also need a good developer who can design and develop your mobile app or website.
If the website or mobile app is attractive, a fair chance is your customers visiting the app repeatedly. This will certainly help you in retaining your customers. Gems & Jewelry industry has some of the most popular mobile applications that create brand awareness & retain customers.
How to Build a Brand in Gems & Jewelry?

Obviously, as a trader in the gems and jewellery industry, you want to establish your brand. We know about Cartier, Harry Winston, Tiffany, and Bulgari as famous jewellery brands globally. In India, Tanishq, Tribhovandas Bhimji, PC Chandra are some of the famous brands in gems and jewellery. Everybody has a wish to be like one of them. Is not it? So, how to achieve that and how technology can help you in establishing your brand? Certainly, Gems & Jewelry mobile application or eCommerce web can help you in this matter. 

First, we need to know what is a brand?

“A brand is a sign, term, design, logo, or some additional functions that identifies one seller’s goods or service as distinct from those of other sellers” according to American Marketing Association.
Management Guru Philip Kotler & Gary Amstrong have specified ‘Brand’ In their book Principles of Marketing Management. They defined it as a “Name, term, sign symbol (or a combination of these) that identifies the maker or seller of the product”. Customers expect products to have branding in today’s competitive world.
So, in gemstones and jewellery, you need to create your brand with your distinct product and service. In reality, gems and jewellery mobile app can serve as a basic tool to propagate your brand awareness among the purchasers.

Applications & Webs for Gemstones Traders

Gemstones are part and parcel of the Jewelry trade. The industry, as a whole called the Gems & Jewelry industry. Mainly, the industry people are divided into two segments; first, Gemstones, Second, Jewelry. Websites and mobile applications are necessary for both the categories E.g. Gemstones & Jewellery.
 Additionally, there are two types of Gemstones business (I). Diamond (II). Coloured gemstones- that is further divided into precious and semi-precious gemstones. However, the diamond comes into the precious category.
There are more than 300 varieties of coloured gemstones. Moreover, there are different types of cuts by which these gemstones are classified. Additionally, each stone & each cut has various qualities. While combining all these, it creates a vast range of varieties that vary in colour, type, cut and price. Jewellers or a gemstone trader requires to display their products normally, in various ranges to their customers. Hence, they require a robust website or mobile application adequately designed & properly architected. It is even better to have a gemstone eCommerce website & eCommerce app.

Applications & Websites for Jewellers

Besides, gemstone traders, a large number of business people are involved in making and selling jewellery. Again, like gemstones, jewellery has huge varieties. Diamond Jewelry, among these, are the most valuable and popular. Also, there are combinations of diamonds and coloured gemstones. Similarly, there are Kundan Meena or enamelled jewellery, gold jewellery, silver jewellery, and artificial jewellery. These major sections are further divided inside several sub-categories. Moreover, these are divided into various wearables. For instance, there are Necklaces, Pendants, Rings, Earrings, Bracelets, Bangles, Watches & many more.
To add more, there are many designs in necklaces, pendants, etc. Even a wedding ring has thousands of designs. It is very challenging to show all these varieties to a customer. Hence a well designed & well-architectured website, eCommerce site, or a mobile app is, nowadays necessary to display the jewellery to run the jewellery business smoothly.

How to make a Gemstone or a Jewellery Mobile Application?

You must have understood, after reading the paras that this is a job for well trained and experienced developers to design and develop a website, an eCommerce site or a mobile app for gemstones and jewellery industry. It needs super expertise both in related technology and in the trade and industry. So, it is advisable to hire a world-class Application developer with additional expertise in the trade.
I-Softinc has a team of good designers able to create elegant designs suitable for high net-worth customers. Also, they develop a web, eCommerce or mobile application with state of the art technologies using suitable platforms & frameworks.

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